Free marketing proposal template
Set out your strategy, monthly deliverables, goals and fees for a marketing retainer. Start from the template, adjust it to the client and download the PDF.
Create your proposal
Start from a template
Fills in the scope, timeline, items and terms. Your details and prices stay.
Your business
Saved in this browser for next time.
Prepared for
Proposal details
Summary
Two or three sentences: the client's problem and your approach.
Scope
Each section becomes a heading in the PDF.
Timeline
Optional. Add a payment column by filling in the Payment field.
Pricing
Terms
Look
Your business
Proposal
- Proposal no.
- PRO-001
PREPARED FOR
Client name
Scope of work
Acceptance
By signing below, the client accepts this proposal.
Total
₹0.00
What a marketing proposal usually contains
- The client's goal and the channels you will use
- Monthly deliverables, such as posts, campaigns and reports
- Goals and how results will be reported
- What the client pays you versus what they pay platforms directly
- A setup fee, a monthly fee and the minimum term
- How content is approved and who owns it
Tips for agencies and freelancers
- Describe goals as targets, not guarantees, and say what could affect them.
- Keep ad spend separate from your fee so the client sees both clearly.
- Agree a reporting day, for example the first working day of each month.
This page gives general guidance and a starting template, not legal or financial advice. Have a professional review any contract before you rely on it.
Frequently asked questions
How do I price a monthly retainer?
Base it on the work you will do each month plus a setup fee for onboarding. Use quantity and price to show, for example, three months of a monthly fee.
Should ad spend be in the proposal?
Mention the planned budget in the scope, but keep it out of your fee when the client pays the platform directly.
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